Building Extra Dimensions to Relationships
At times you ponder the differences in getting the cheaper less known or the dearer established brand. Personally, I like quality and timeless performance. I’d rather spend the extra on a quality product or service that I know (or imagine) will go the distance rather than a cheap alternative. For tools sometimes I buy something I may only use rarely. But when I do its a great feeling.
How does this relate to business?
Why should people pay extra for your service or product? Is it the extra mile your staff goes to, the constant communication of things relevant to them, the experience of quality time and time again or another factor?
Does all of this stuff matter? Yes it does! Why do customers leave a business – because they thought the business didn’t care!
There are basic qualities that shine through to your customers:
You care – why else would you communicate with them and invite them back into your business!
You admire confidence in their ability to transact with you. They are confident that you have the product or service for their needs.
You offer stability and through that continuity in dealing with you. (It’s very important to be seen to be stable and long-term)
You offer them a quality character and business behind your product or service. They value the fact that you value your business and them as customers.
Be careful about discounting or free services/products. The taste of poor quality disappears quickly after the cheap product or service fails.
Position yourself, your product or service and then let people know about it!
Position yourself to be the business that everyone comes to when they are looking for your service or product.
Start with the end in mind.
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